BB&T Receives 22 Awards for Small Business, Mid-Market Banking
The BB&T Small Business and Middle Market banking groups have won 22 Greenwich Excellence Awards from Greenwich Associates, a global financial services research and consulting firm.
The 22 awards include 19 in national categories and three regional awards. Since 2009 BB&T has earned 83 Greenwich Excellence Awards, more than any other bank. The awards are based on interviews with nearly 17,500 U.S. small businesses and 14,500 middle-market companies. Of more than 750 banks evaluated, only 42 received Greenwich Excellence Awards in small business and 39 in the middle market.
“The small business and middle markets banking segments remain a central focus for BB&T and we are delighted to receive this recognition from our clients,” said president of Community Banking Ricky Brown. “The strength of the BB&T brand continues to reflect our commitment to our client-focused strategy through our community banking structure.”
Among the 22 awards, BB&T received honors in “overall satisfaction” for small business and middle market companies in both national and regional categories.
Greenwich Excellence Awards are determined by banks’ performance in Greenwich Associates’ annual U.S. Small Business and Middle Market Banking Research Study, in which decision makers from small businesses with $1 million-10 million in annual sales and middle-market businesses with $10 million to $500 million in annual sales name the banks they use and rate them in more than 10 banking and treasury management categories. Recognition is based on statistical differentiation at a 95% confidence level.