Daily News: January 23, 2013

AccuVal, LiquiTec Announce Co-Marketing Effort


AccuVal and LiquiTec Industries, global valuation, advisory and liquidation firms, announced the co-marketing of their services. The two organizations will still function as sister companies and as one entity known as AccuVal-LiquiTec.

Lenders will now turn to the unified brand AccuVal-LiquiTec to understand the value of collateral, and leverage the same industry experts to maximize recovery when exiting a deal that needs to be liquidated. AccuVal-LiquiTec customers have direct access to an asset disposition platform that utilizes auction, orderly liquidation and sealed bid strategies to maximize return.

“Our previous approach of marketing AccuVal and LiquiTec as separate services is clearly out-of-date, which is why we are updating our approach so the market can better understand the full suite of services that we offer,” said Rick Schmitt, COO, AccuVal-LiquiTec. “By integrating the AccuVal and LiquiTec brands, our customers will more easily recognize our full suite of valuation and disposition services.”

AccuVal helps companies appraise inventory, machinery and equipment, intellectual property and entire businesses across 100 industries, while LiquiTec steps in as a liquidator, auctioneer, broker or advisor to help maximize return on investment. Co-branding these services provides customers with a clear single source for end-to-end solutions and eliminates the need to seek multiple partners.

“Our joint services provide customers with direct access to a broader base of experience and expertise, so that we can help them conduct strategic valuation and disposition in one seamless process,” said Marc Swirsky, president – Liquidation Services, AccuVal-LiquiTec.

Headquartered in Mequon, WI, AccuVal and LiquiTec have previously operated independently under the same ownership for more than 25 years.