Daily News: November 8, 2012

ABF Journal Launches Mobile Apps to Expand Distribution


Xander Media Group announced the launch of its new native Apple and Android apps, which will expand the scope and scale of ABF Journal and abfjournal.com media platforms to include total mobility features that will extend the reach of its leading industry content delivery platforms – smartphone, tablet, online, e-mail and print.

“Now our loyal audience of subscribers and online visitors will get the added benefit of anytime, anywhere delivery,” said Jerry Parrotto, president of Xander Media Group and publisher of ABF Journal. Parrotto added, “We’re excited for our readers and online visitors who will have FREE access to these new tools to stay informed. Advertisers will reap the benefit of higher levels of audience engagement given the expanded nature of how all future ABF Journal content will be delivered.”

The new mobile apps will be featured at this year’s CFA 68th Annual Conference in Phoenix, AZ. Attendees will have the chance to win a new Apple iPad IOS/LTE tablet (32G). If you’re planning to attend this year’s convention, please stop by ABF Journal’s booth for a live demonstration of the new ABF Journal Mobile apps.

The ABF Journal Mobile app features include:

  • Ongoing industry news from abfjournal.com

  • Banner ad opportunities for advertisers

  • ABF Journal print content now available in user-friendly mobile format

  • Print advertiser value-add along with digital – now expanded to tablet

  • Searchable article/feature story archive for tablets

    The ABF Journal Mobile app for Android is available now by visiting Google Play here or Amazon here.

    The ABF Journal Mobile app for Apple can be downloaded from iTunes here.

    In addition to the ABF Journal Mobile apps, readers can stay updated on the latest industry news through abfjournal.com’s e-news broadcast, Facebook and @ABFJournal and on LinkedIn.