Registration is now open for the 20th Annual Factoring Conference, hosted by the International Factoring Association, to be held April 9-12 at the Westin St. Francis in San Francisco. With over 750 attendees and more than 45 exhibitors expected, the 2014 conference is expected to top last year’s attendance.

This year’s conference will feature more than 60 speakers, who will present valuable information and viewpoints ranging from resolving problem situations to cross-border factoring. The popular point/counterpoint session will return, this time to explore three disputed topics in the industry that are sure to spark a lively session. The conference will also offer fun activities, the annual golf event, a tour of Napa Valley and a Taste of the City Walk for Charity.

This year’s topics include: Legal Issues Facing Factors, Succession Planning; Factoring 101, Reverse Factoring – Using a buyer-driven approach to fund local and international suppliers, Current Trends in Asset Based Lending, Credit & Underwriting 101, Factoring in Canada, The Rise of Cross-Border Factoring, Red Flags – Items to watch for in your Factoring Portfolio, Current Topics in Transportation Factoring, China Factoring Movement, Working with Brokers, Collateral Field Examination Process, Mitigating Fraud in Latin America, Neuromarketing, Report from the Courts and Small Factors Roundtable.

Keynote speakers will include:

Jeffrey Ma-President and CEO of TenXer and a member of the infamous MIT blackjack team. Ma will discuss teamwork and innovative metrics in a way that will make you reevaluate how you assess talent, find undervalued assets and measure the true worth of your business.

Dean Karnazes-Speaker, author, athlete and entrepreneur. Time magazine named him one of the “Top 100 Most Influential People in the World.” Men’s Fitness hailed him as one of the fittest men on the planet. An acclaimed endurance athlete and NY Times bestselling author, Karnazes has pushed his body and mind to inconceivable limits.

Dr. Christopher Thornberg-Founding partner of Beacon Economics and widely considered to be one of California’s leading economists. An expert in economic forecasting, regional economics, real estate analysis, labor markets, and economic policy, he was one of the earliest and most adamant predictors of the subprime mortgage market crash that began in 2007, and of the global economic recession that followed.

Patrick Renvoisé-President of SalesBrain. Renvoisé will discuss neuromarketing and what you need to know about the brain of your customers to find their buy button. Neuromarketing merges neuroscience with marketing to help target the part of the brain that drives buying decisions: the reptilian brain. This new science helps create messages customers will notice, understand, remember and value over those of competitors.

Avila Beach, CA-headquartered International Factoring Association is the largest association of commercial finance companies in the world.