Print Advertising

Published eight times in 2013, ABF Journal leads the industry with 6,500 subscribers and an audience reach of more than 18,000 readers — 78% hold the title of VP and above; reader composition includes 1,600+ referral sources.

STANDARD BLACK & WHITE DISPLAY AD RATES
INSERTION FREQUENCY (COST PER INSERTION)
AD SIZE 1X 2X 3X 4X 5X 6X 7X 8X
FULL PAGE $2,945 $2,655 $2,535 $2,445 $2,360 $2,270 $2,200 $2,135
HALF PAGE ISLAND 2,100 1,890 1,810 1,745 1,680 1,615 1,570 1,525
HALF PAGE 1,695 1,525 1,460 1,410 1,355 1,305 1,265 1,225
THIRD PAGE 1,375 1,250 1,190 1,155 1,115 1,075 1,035 995
QUARTER PAGE 965 870 850 825 800 775 750 725
SIXTH PAGE 775 695 665 645 625 605 585 565
TWO-PAGE SPREAD 5,595 5,045 4,815 4,645 4,485 4,315 4,180 4,055
ALL ADVERTISING RATES ARE SUBJECT TO CHANGE.

 

FULL PAGE COVER & PREMIUM GUARANTEED POSITION AD RATES
INSERTION FREQUENCY (COST PER INSERTION)
AD SIZE 1X 2X 3X 4X 5X 6X 7X 8X
BACK COVER $3,940 $3,795 $3,650 $3,520 $3,390 $3,265 $3,155 $3,040
INSIDE FRONT COVER 3,565 3,425 3,290 3,175 3,060 2,945 2,830 2,710
INSIDE BACK COVER 3,420 3,290 3,165 3,055 2,945 2,830 2,720 2,610
PAGES 1, 2, 5 AND 7 POSITION GUARANTEED AT AN ADDITIONAL 10% CHARGE OVER STANDARD FULL PAGE RATES
ALL ADVERTISING RATES ARE SUBJECT TO CHANGE.

 

COLOR/BLEED CHARGES
COST PER INSERTION*
AD SIZE FULL COLOR SINGLE COLOR
FULL PAGE $1,095 $575
HALF PAGE & ISLAND 875 450
THIRD & QUARTER PAGE 570 290
SIXTH PAGE 325 175
BLEED (AVAILABLE ON FULL PGS ONLY) N/A 200

MAGAZINE DISPLAY AD SIZES
All ad sizes are shown as width x length
Full Page – Trim Size: 9" x 10.875"
Half Page Island: 5.2" x 7"
Half Page Horizontal: 7.875" x 4.5"
Half Page Vertical: 3.875" x 9.5"
Third Page: 2.54" x 9.5"
Third Page Horizontal: 7.875" x 3"
Quarter Page: 3.875" x 4.5"
Sixth Page: 2.54" x 4.5"

CUSTOM OPTIONS 
Special requests can be accommodated. Please contact Frank Battista for details.

AGENCY COMMISSIONS
Commissions are available to independent agencies for print advertising only. All ads must be submitted to specifications below to qualify.

MULTIMEDIA DISCOUNT PACKAGES*
To encourage advertisers to use the multimedia platforms of ABF Journal, print display advertisers contracting for two or more print insertions qualify for the following online advertising discounts: purchase one online offering and receive a discount of 10% off the cost; purchase two and receive a 20% discount off the cost of both.
* Discount offer excludes daily or weekly e-news advertising. 

PRINT AD GUIDELINES & SPECIFICATIONS
ABF Journal accepts press-ready PDF files only. Please consult our complete print specifications guide before creating your ad. This guide contains all of the necessary PDF specifications, ad sizes and guidelines, as well as submission and/or FTP instructions that you will need to ensure your ad is accepted upon delivery. You can request this from your sales rep or, download it HERE.

To inquire about advertising opportunities and details, please contact:

Frank Battista
Director, Sales & Marketing
Phone: 800.708.9373, x120
E-mail: fbattista [at] abfjournal [dot] com