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abfjournal.com Online Advertising
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A new website featuring new & powerful online advertising options!
Originally launched in 2003, abfjournal.com provides over 18,000 monthly visitors with real time industry related content and information – the daily industry specific information our visitors need to remain abreast of the happenings and news in the asset-based lending, factoring, commercial finance and turnaround management industries.
NEW! In late 2009, ABF Journal unveiled its newly redesigned and interactive website with more cutting-edge content than ever and greatly enhanced advertising products!
abfjournal.com’s ALL NEW advertising products include:
 Leaderboard Banners
Skyscraper Half Page Banners
Box Medium Rectangle Banners
Text Sponsorship Ads
ABL Services Directory Featured Listings
These advertising products rotate throughout the abfjournal.com website AND are also featured on abfjournal.com’s Daily E-News Update news stories…broadcast to 6,000 commercial finance professionals daily.
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| SPONSORSHIP BANNERS |
Banners are available in three NEW styles and sizes and rotate throughout
the website AND on all abfjournal.com Daily E-News Update linked story pages!
Exposure! Exposure! Exposure! Plus, all banners can now utilize effective
and exciting Flash animations!
Leaderboard
Our most exclusive and visible banner ad! The leaderboard is located at the top
of every abfjournal.com page and limited to only seven (7) rotating advertisers.
Skyscraper Half Page
The largest skyscraper Web ad available — this half page banner is designed to
catch a visitor’s attention utilizing a large portion of prime Web page real estate.
Box Medium Rectangle
New box banner ads are prominently displayed throughout the site and oversized
to provide more room than ever to effectively showcase your company’s message!
As an added value, banner advertisers’ company logos appear in the abfjournal.com
sponsor index in each issue of ABF Journal for the duration of their contract.
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Cost/Contract Duration
| Leaderboard |
$9,500 |
$5,500 |
$3,285 |
728 x 90 |
| Skyscraper Half Page |
3,100 |
1,950 |
NA |
300 x 600 |
| Box Medium Rectangle |
2,150 |
1,350 |
NA |
300 x 250 |
* Dimensions are in pixels, width by height. All Web advertising rates are subject to change.
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Basic Banner Requirements
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Maximum Size: 40K GIF/JPG; 50K Flash
Accepted File Formats: GIF, JPG, SWF (Flash)
Maximum Animation Length: 30 Seconds (includes multiple loops)
All ads must open a new browser window upon click
Supplied “Alt Text” is not to exceed 100 characters
For more detailed specifications and recommendations, as well as all Flash requirements,
please call 800.708.9373 x120.
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Website Advertising Discount Package
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Advertisers purchasing a skyscraper half page or box medium rectangle banner
AND an online directory contract will receive a 15% discount off the combined
cost when purchasing both products.
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Text Sponsorship Ads
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Text Sponsorship Ads provide a quick, easy Web advertising solution without
any design/production, while delivering informative text-based advertising for your
organization. Text ads provide the very best in Search Engine Optimization technology!
Text sponsorship ads will rotate throughout the abfjournal.com website.
As an added value, text sponsorship advertisers’ company logos appear in
the abfjournal.com sponsor index in each issue of ABF Journal for the duration of
their contract.
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Cost/Contract Duration
| Text Sponsorship Ad |
$1,450 |
$895 |
All Web advertising rates are subject to change.
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Basic Text Ad Requirements
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Text sponsorship ad space is limited. Please supply text as follows:
Line 1: Bold Headline/Call to Action Line —
Single line only, cannot exceed 50 characters including
spaces and punctuation.
Lines 2/3: Body Copy/Description —
Two lines only, please limit text to 120 characters including
spaces and punctuation. We will work with advertisers to
edit text that is too long when submitted.
Line 4: URL (live hotlink) —
Line 4 is designed to contain an active URL only, other text
will not be considered, URL cannot exceed 50 characters
including punctuation.
For more specifications and recommendations, please call 800.708.9373 x120.
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DIRECTORY & E-NEWS ADVERTISING
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ABL Services Directory
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This online directory showcases service/product providers, lenders and
consultants in a real-time format including your company logo, a complete
company profile, space for multiple contact information and a hotlink
directly to any page on your company’s website.
Premium Featured Listings
Maximize your exposure with your company logo on the abfjournal.com homepage and Daily E-News Update linked story pages!
This exclusive product includes a one-year Standard ABL Services Directory Listing.
As an added value, all online directory advertisers’ company name and
website URL will appear in the abfjournal.com online directory index in each
issue of ABF Journal for the duration of their contract.
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Cost/Contract Duration
| Premium Featured Listing |
$1,250 |
| Standard Listing |
$950 |
All advertising rates are subject to change.
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Daily E-News Update Advertising
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abfjournal.com’s Daily E-News Update is broadcast via e-mail
to 6,000 registered subscribers every weekday, and includes your
company logo, message and a direct hotlink to your website.
E-news AD requirements ART
Company logo/image area is
200 x 120 pixels. Animation is
NOT supported. If you cannot
prepare a Web-ready image,
send us a high-resolution EPS
or TIF of your image and we
will prepare it for you.
E-news AD requirements TEXT
E-news message space is limited. Please supply text as follows:
Line 1: Bold Headline —
Single line only, cannot exceed 60 characters including all
spaces and punctuation.
Lines 2-4: Body Copy —
Three lines only, please limit text to 200 characters including
spaces and punctuation. We will work with advertisers to edit text
that is too long when submitted.
Line 5: URL (live hotlink) —
Line 5 is designed to contain an active URL only, other text will
not be considered, URL cannot exceed 50 characters including
punctuation.
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Insertion Frequency (contract cost)
| 1 Year |
$3,780 |
$6,995 |
$10,200 |
$12,100 |
$14,170 |
| 6 Months |
2,300 |
4,275 |
6,200 |
7,350 |
8,620 |
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Multimedia Discount Packages
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Maximize your company’s exposure and reach more prospects by utilizing both print and Web advertising mediums.
ABF Journal display advertisers contracting for two or more insertions qualify for the following Web advertising
discounts: purchase one Web product and receive a 10% discount off the cost of that product, or purchase two
Web products and receive a 20% discount off the cost of both Web products.
All discount offers exclude leaderboard and e-news advertising.
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To inquire about Advertising opportunities and details, please contact:
Denise Finegan
Advertising Manager
phone: 800.708.9373 x120
e-mail: denise@abfjournal.com
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  [ Online Advertising ]
[ Full Media Planner ]
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