The year 2012 marks the 10th anniversary of ABF Journal. As one of the two media properties owned by Xander Media Group, ABF Journal was created to provide an independent voice for practitioners in the asset-based lending discipline within commercial finance. Our mission is to consistently satisfy the informational needs of our readers. This mission is accomplished by the use of a unique content delivery format that includes timely articles authored by industry specialists and resident journalists as well as regular features that are the hallmark of the publication.

In 2003, we launched abfjournal to provide an online platform designed to meet the changing needs of our readership and advertisers. With our popular Daily E-News Broadcast, we provide real-time information for our readers through an alternative distribution channel that satisfies our advertisers’ needs as well.

With a website relaunch in 2009, we enhanced ABF Journal’s online presence with new offerings and enriched features. Most recently, we introduced a feature-rich digital version of the print magazine in addition to Monday’s Weekly E-News Wrap-Up that presents the most popular news headlines from the prior week.

For us the business proposition is simple: we facilitate buyer-seller interaction through the consistent delivery of timely and useful content to our print/digital readers and online visitors.

In 2012, celebrating its 10th year in publication, ABF Journal will continue with eight issues during the year including three special editions themed for specific audiences — includes bonus distribution at major conferences scheduled for the coming year. Reach is further enhanced with its feature-rich digital version of the print magazine. ABF Journal’s circulation is national with a subscription base of 6,500 decision makers in the asset-based lending industry.

Target Audience
ABF Journal reaches a market audience of both direct lender prospects and lender referral sources...

• 81% (5,240) of ABF Journal subscribers hold the position of VP or above — 31%, or 2,000+, are top-level executives and/or business owners/principals.
• 62% (4,000+) of our subscribers are employed by lenders — bank and non-bank financials, smaller independents and factors.
• 24% (1,500+) of our subscribers are comprised of referral sources (i.e., legal, accounting, private equity, turnaround and consulting firms).
• ABF Journal Digital: Launched in 2011 and distributed to a pre-disposed audience of 4,000 ABF Journal subscribers.
• ABF Journal Mobile: New in 2012, editor-selected exclusive articles, news stories and other features delivered via mobile apps (iPad/iPhone) so busy ABF Journal readers can “stay in touch” regardless of environment.

Print Format Designed to Engage Readers...
Each issue of ABF Journal is themed around a core industry subject and is formatted to accommodate seven individual sections. Like an old friend, reader engagement begins at the start and is sustained through a series of mainstream topics of interest that continue to the end — ABF Journal’s exclusive FinalCut feature. One of the unique design elements of ABF Journal is how the content is delivered — it’s always on point and never gets boring.

ABF Journal’s companion website, abfjournal, continues to out-traffic the competition with daily news updates, notable ABL transaction tracking, Web-only feature stories, classified job listings, comprehensive service directory resources and the industry’s most popular banner and text advertising opportunities available.

Daily E-News Broadcast — The Only Media Platform of Its Kind
Forwarded every business day to over 5,000 registered subscribers, abfjournal’s Daily E-news Broadcast is the asset-based lending industry’s most popular online medium for up-to-date news and daily commentary. Uniquely formatted to ensure reader engagement, sponsors enjoy the benefit of consistent exposure to their target market audience.

Weekly E-News Wrap-Up
Launched in 2011, abfjournal forwards a weekly summary of the top 10 news stories from the previous week. Selection is based on reader interest using a unique model to test for popularity. Forwarded via e-mail first thing Monday morning, our 5,000+ registered subscribers get the benefit of this new “catch-up” feature to ensure nothing was missed from the previous week’s headlines. With only 52 broadcasts scheduled for 2012, advertisers will want to explore this unique offering early as the opportunity to participate is limited.

Website Banner/Sponsorship Advertising
Redesigned and relaunched in the fall of 2009, abfjournal is the place to be if you’re seeking the unique visibility of homepage content proximity and full banner rotation throughout the site. With three banner offerings to suit your budget, you can plan a marketing campaign around any theme you desire. Opportunities for engagement are afforded through a direct link feature to the Web page of your choice. We also provide the additional flexibility to change the message and/or URL to test for results. Monthly metrics are provided so you always know how your ad is performing.

Services Directory Advertising
The online directory showcases lenders, service/product providers and consultants in a real-time format including your company logo, a complete company profile, space for multiple contact information and a direct link to any page on your company website. For even more exposure you have the opportunity to become a Featured Partner Listing with prominent exposure on abfjournal’s homepage with a direct link to your online listing.