May/June 2018

Toy Mogul Larian Bids $900MM For Toys ‘R’ Us

Isaac Larian, CEO of MGA Entertainment, put in a formal bid of $675 million to buy Toys “R” Us’ U.S stores and $215 million to buy its stores in Canada. Jerry Gonzalez illustrates Larian’s dream of recreating the stores as “mini-Disneylands” in every neighborhood.



ABFJ May June 2018 Final Cut

Isaac Larian, CEO of MGA Entertainment, owner of brands including Bratz, Little Tikes and L.O.L Surprise, put in a formal bid of $675 million to buy Toys “R” Us’ U.S. stores and $215 million to buy its Canadian stores. The funds will come from Larian’s own pocket, additional investors and bank financing.

“We will make Toys “R” Us an experience in and of itself, a fun and engaging place where families can spend an entire day. Imagine a mini- Disneyland in each neighborhood,” Larian said.